If you own a website, you surely want users to reach your site and become familiar with it. To achieve this, it’s essential to use search engine optimization . This term refers to the techniques used to ensure a website ranks at the top of the results on Google, or any other internet search engine.
The set of actions required to achieve this is known as SEO positioning . It’s a topic widely discussed in marketing blogs and forums. Therefore, on this occasion, we will clearly and simply explain all the factors you should consider to give your website better visibility in search engines.
What are the types of search engine positioning?
There are different ways or strategies to achieve good search engine rankings; we’ll explain some of them below.
Organic search engine positioning
Organic search engine optimization is similar to terms like search engine optimization or SEO.
This method focuses on modifying the technical aspects of a website and creating content based on guidelines issued by search engines, with the goal of making a website more useful and relevant to users.
This type of SEO is referred to as natural or organic. Websites use it without the involvement or assistance of any advertising method. In other words, it doesn’t work through paid ads. It works based on indexing performed by “web middle east mobile number list spiders” (robots), which crawl web pages and store keywords in databases.
A website owner’s interest in optimizing their structure and content for search engine optimization is to increase their visibility. This means that they will appear in the highest positions in internet search results for one or more highly specific keywords.
The results of the entire process involved in applying these techniques can begin to be noticed in the medium to long term. This work requires patience and perseverance.
This is a worthwhile task. Once your page ranks well, your visitor traffic will increase and become more fluid. But even once the goal has been achieved, SEO requires maintenance and optimization to ensure your website doesn’t lose its ranking in search results.
Organic positioning techniques
Organic positioning techniques are based on the guidelines of search engines like Google and Bing. These guidelines have become can we make an appointment via whatsapp? established as best practices for positioning a website. They are divided into internal and external positioning .
Internal positioning
These are improvements within the website, specifically in content, appearance, accessibility, and other aspects. Below, we present some techniques for applying internal positioning:
- Adapt web pages to the different mobile devices that exist.
- Make pages more accessible to web spiders.
For this, the following practices are necessary:
- Remove duplicate content;
- Make websites light;
- Fix 4xx, 5xx, 7xx etc errors.
- Create quality content.
This point covers techniques such as:
- Create eye-catching titles and descriptions according to the keyword you chose;
- Insert internal links to the site pages;
- Use bold to highlight important ideas;
- Produce original content, not copy.
- Use headings h1, h2 and h3.
Likewise, within the content, something very important is the implementation of keywords. These should be present in the title, meta description, and throughout the articles, with a density between 1% and 4%. For this purpose, there are various SEO tools like Yoast, which provide very specific instructions when writing.
- Select keywords with Google Keyword Planner and Search Console.
- Create a secure site by installing an SSL certificate and HTTPS protocol.
- Host your site on a quality web hosting plan that provides the resources your website needs.
- Place the keywords in the fax list URL of the publication.
- Offer the user a clean and easy-to-navigate design.
- Optimize web page loading times.
External positioning
These are actions aimed at improving a page’s visibility in various online media. They’re basically aimed at getting mentions online. Below, we outline some good practices for external positioning.
- Build domain and website authority using the MOZ tool.
- Getting other websites to link to your website in articles, banners, etc.
- Register your page on Google My Business and other directories such as Dmoz and Yahoo!.
- Exchange content with other websites in co-marketing strategies.
- Register and participate in forums with topics related to your website’s activity.
Paid search engine optimization
Everything we’ve explained so far in this article relates to the definition and function of organic search engine optimization. But now we’ll explain another way to get a website to appear at the top of Google’s results.
This is paid positioning; it consists of paying for services like Google Ads . These are also known as Pay-Per-Click (PPC) advertising, because the client pays only for the clicks they receive.
This is how Google makes money by placing websites in the top search results for a keyword. But be careful, because Google also shows the consumer which result is organic and which is an advertisement.
It’s important to clarify that this search engine optimization method is faster and simpler. The effects of this option are immediate, while organic SEO can take months to generate the desired results.
The major disadvantage of this paid system is that, despite being very effective, the results disappear as soon as you stop paying for the service. This is the opposite of what happens with organic SEO, which maintains its results as long as you continue to work on optimizing your website.
This isn’t to say that paid SEO is bad or inadvisable. Rather, if you want to ensure your website’s results last long, it’s best to work on organic SEO techniques .
Knowing and practicing these techniques is essential for the growth of any website on the Internet. That’s why more and more people are researching and studying this subject.
It’s important to keep in mind that the guidelines issued by search engines are constantly changing. Therefore, it’s best to be persistent in learning this method.
We want your project to be successful. That’s why we encourage you to start today and continue to research this discipline. Learn more!