A good elevator pitch contains a lot of valuable information in a small package. But overall, it should answer three basic questions:
In principle, to prepare a mini-presentation, it is enough to answer the proposed questions briefly. And even if the speech consists of only 2-3 sentences, this is normal if you manage to convey the key information.
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However, it is important to consider that in addition to being informative, the “elevator pitch” should set you apart from your competitors and motivate the interlocutor to continue the interaction. Therefore, when composing a pitch, it is advisable to use the following structure.
Bait. This is the first thing the interlocutor hears. The task is to catch their attention from the first seconds. The bait can be an interesting fact, an intriguing question or a bright statement that evokes emotions. This part should be related to the pitch topic and immediately show why the idea is important.
Value Proposition. This is where you explain fax list what exactly you do and what problem you solve. This is the key element where you describe the essence of your activity or project. The value proposition should be understandable even for a person who is not an expert in the field.