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strategic use of video content by businesses to engage, educate, and build relationships with other businesses to increase brand awareness and drive sales. According to Wyzowl data, in 2025, the percentage of marketers who see video as a crucial marketing tool increased to 96%, up from 90% in 2024.
Short-form videos are gaining importance due to decreasing attention spans. According to the Hubspot blog of 2025, platforms like TikTok, YouTube shorts, and Instagram reels have seen increased engagement. 71% of these marketers report the highest ROI from short-form videos, 66% observe the highest engagement, and 60% generate the most leads through this format. Live video content improves real-time interaction, which increases lead-nurturing efforts.
First-Party Data and Privacy-First Marketing
First-party data is the data a bottle for water will be
collected directly from customers and audiences through their interactions. It includes demographics, purchase history, website activity, interests, mobile app data, and behaviors, such as clicking on an email or reading an article on a website.
Privacy-first marketing respects consumers’ rights, complies with major data privacy regulations, and safeguards their data from mismanagement or security breaches.
The digital advertising landscape is undergoing significant changes due to growing privacy concerns. Research from the Pew Research Center reveals that 81% of consumers believe the potential risks of personal data collection now outweigh the benefits. Major browsers are removing third-party cookies, so brands investing in first-party data have more chances to gain a competitive advantage in the advertising world.
Interactive Content for Engagement
Interactive content marketing business to consumer reviews
is a strategy to create digital materials that actively engage audiences and encourage their participation. Interactive content increases engagement, improves learning outcomes, and provides valuable insights into user behavior.
Incorporating polls, quizzes, and interactive infographics boosts user interaction. For example, a study by Mediafly highlights that interactive content sees a 52.6% higher engagement rate compared to static content.
Applying game-like elements in B2B marketing increases customer engagement and motivation. For example, IBM CityOne is an online simulation game that educates players on real-world business challenges and solutions in urban environments.