There is a lot written on the Internet about the benefits of auto funnel OK sales. In short, an auto funnel is a system that automatically leads a subscriber from his first contact with the company to the target action. The elements of the auto funnel analyze the actions of subscribers and somehow react to them: send different types of letters, send SMS, signal the manager about the need to call.
When creating autofunnels, many marketers think in terms of one channel: they choose only email or only messengers. But one channel does not cover all marketing needs. But several channels work great in combination: for example, we can send article digests and fresh news in an email newsletter, and technical information and discounts through a chatbot.
There is an opinion that only developers can combine several channels.
This is not true. I will tell you how to manually job function email database link email newsletters, a chatbot, and CRM into one omnichannel system.
What is omnichannel really?
Omnichannel is an opportunity to build communication with consumers in different channels: email, SMS, calls, push notifications, Viber mailings, retargeting. All this works when we understand that a specific email and phone number belong to the same user. Then you can safely send a letter, and then “catch up” with the client with an SMS message.
Auto Sales Funnel. How it all works
Many people confuse omnichannel communication 8 neural networks for voice cloning with regular mailings in all communication channels. The difference between regular mailings and omnichannel marketing is that the latter has a certain variable scenario. For example, if the user has not opened the letter, you can send him a repeat one. If he has not opened it either, you can send an SMS.
Different channels do not replace, but complement each other. With the right sales funnel, you can subscribe a user to all channels by spending the same amount on advertising.
Marketing automation requires at least 3 elements:
- Email newsletters .
- Chatbot .
- CRM system .
Once you implement these services, you will immediately face the problem of integrating them into one ecosystem.
To integrate services, programmers use API. This is a gateway through which applications can communicate with each other and transfer data.
To connect services via API, you need to call developers and prepare a decent amount of money. Often, at this stage, everything ends: companies do not want to invest in development and attract people on outsourcing.
The problem can be solved using special connector services that provide ready-made integrations. I will give an example of how such an integration works and tell you how we set it up.
How We Combined a Mailing Service with a Chatbot
For integration, we used Unisender and chatbots from BotHelp and ManyChat. But this is not essential: the setup will look the same for any mailing service and chatbot.
You can integrate a mailing service with a chatbot in 2 scenarios:
- We subscribe users to email newsletters via a chatbot.
- We subscribe users to the chatbot via email newsletter.
Let’s consider each of these options.