Social media is an important tool for tracking brand awareness. Engagement metrics such as likes, comments, shares, and social media mentions help you assess how often your brand appears in conversations and discussions.
– Hashtag usage – counting the number of brand mentions using hashtags.
– Sentiment analysis – how brand mentions are perceived: Demis Group provides positively, neutrally or negatively.
- Direct Sales and Conversions
If a brand has high brand awareness, it usually affects conversions and sales. Analyzing changes in sales in response to advertising campaigns or active media presence helps to see the connection between brand awareness and its commercial success.
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Brand TrackingDemis Group provides
Using special services to track brand awareness over time helps to identify changes in brand perception.
Let’s look at an example of how this looks in practice.
OPTION 1
Demis Group provides professional services to increase brand awarenessDemis Group provides using various marketing tools, including Brand Lift. If your company is looking to improve brand visibility and perception in the market, we are ready to offer a solution that will accurately measure the results of your advertising campaigns and evaluate their effectiveness.
Example of Brand Lift application with Demis Group:
Let’s say your company is launching an advertising campaign to promote a new product. As part of our collaboration with Demis Group, we analyze your brand awareness before and after the campaign to accurately assess the impact of your advertising investment.
1. At the initial stage, we organize a survey among the target audience to find out what percentage is familiar with your brand.
For example, 40% of respondents say they know about your brand
2. During the advertising campaign, our specialists will develop a strategy and conduct advertising activities aimed at increasing recognition through various channels: social networks, banners, television and video advertising.
3. After the campaign is over, we conduct the survey again and identify changes in the percentage of people who have started to recognize your brand. For example, 55% of respondents say they became familiar with the brand after the campaign.
4. Brand Lift measurement results show that your brand awareness has increased by 15%.
As a result, with the help of Demis Group services, your company receives accurate data on how effective the advertising campaign was and how it affected the perception of the brand.
OPTION 2
Let’s say company “V” launches an advertising campaign to promote a new product. The goal is to increase brand awareness among the target audience. Brand Lift is used to evaluate the effectiveness of the campaign.
1. Initial stage:
Before the launch of the campaign, the company conducts a survey among 1,000 people (control group) to find out their perception of the “V” brand.
– 40% of respondents say they are familiar with the “V” brand.
– 60% of respondents do not know about the brand.
2. Advertising campaign:
The campaign lasts 2 weeks with intensive advertising materials on various platforms (social networks, TV, banner advertising).
3. Final stage:
After the campaign ends, the company conducts a survey benin business email list again among the same 1,000 people (post-campaign group).
– 55% of respondents now say they are familiar with the “V” brand.
– 45% of respondents still do not know about the brand.
4. Brand Lift Analysis:
To measure Brand Lift, the company compares the percentage of people who became familiar with the brand after the campaign to what it was before the campaign.
– Before the campaign: 40% recognition.
– After the campaign: 55% recognition.
Brand Lift = 55% – 40% = 15%
Result:
The level of brand awareness “V” increased by 15% thanks to the si simplemente contacta advertising campaign. This is the Brand Lift indicator – an increase in brand perception among the target audience after advertising impact.
Increasing brand awareness. Where to start?
1. Create a unique visual style
The visual style of a brand is the first thing that consumers remember. It should be beautiful and functional, helping to stand out from the competition. It is important that all elements, including the logo and colors, are used consistently to create a cohesive image.
How to apply:
– Design a logo, color palette and unique graphic elements.
– Apply style across all platforms and communications.
– Provide visual identification of products.
A comprehensive visual style helps a brand to be easily recognizable and stand out in a crowded market environment.
2. Active use of social networks
Social media is not only a channel for information, but also lithuania phone number a place to interact with the audience. It is important to create content that resonates, as well as use targeted advertising and collaboration with bloggers to expand your reach.
How to apply:
– Publish regular content that reflects brand values.
– Stimulate engagement through discussions and polls.
– Use targeted advertising and collaborate with bloggers.
Being active on social networks helps a brand stay “on everyone’s lips” and create a loyal audience.