t’s tough to stand out as an e-commerce store. Especially in SERPs. iceland phone number list But if you cater to the right niche, there’s another very valuable outlet to get you more traffic and sales: Etsy. With a winning Etsy SEO strategy, you can optimize your online store to bring in more relevant visitors who are more willing to buy. Active buyers went up by 16% in 2017 versus the year before. But the number of sellers to compete with is growing too: Active sellers increased by 10% in the same period.
Is Etsy Right for Your Business?
But before we dive into the tactics, let’s first answer a critical strategic question: method 1: using a virtual phone number
Does your business belong on Etsy?
Unlike Amazon, Etsy is a niche marketplace. It’s not right for every retailer and product. To sell on Etsy, you should:
- Sell high-quality physical products. The most popular categories on Etsy are home, jewelry, clothing and games. Handmade and vintage products sell well there too.
- Not rely on Etsy as your sole distribution channel. Only 30% of Etsy sellers rely on it for their full-time income. It can be a very effective addition to your existing e-commerce store, but it’s more of a side hustle—so keep your expectations in line.With that said, Etsy is a large marketplace with a lot of potential.As of December 2022, Etsy has 7.5 million entrepreneurs serving 95.1 million customers—and those numbers are growing.
Optimize Your Tags and Titles
Your Etsy titles and tags are critical factors in being found through search. fax list
Ask yourself these five questions to build an optimized title and tag for each product in your store:
1. What type of product is it? (e.g. a journal)
2. What is the sub-type of the product? (e.g. a leather journal)
3. Who is the target market? (e.g. new moms)
4. What is it made out of? (e.g. leather or fake leather?)
5. What color is it? (e.g. black)
Then, search for those keywords and phrases on Etsy. Ideally, you’d like to see examples of other similar products that are selling well and have positive reviews. Then you’ll know whether or not that product title and description resonates on Etsy.
Let’s search for our example product above, “black leather journal for moms:”